The Compelling Business Case

This workshop has been developed for managers who have commercial responsibility and need a better grasp of the key business issues that must be addressed in a business case. It is a very practical course that will be immediately applicable in your business.

What You Will Learn

• The key questions and areas you should be addressing
• Analysing and utilising information within your reporting pack
• Developing a business case that focuses on ‘fact based selling’
• Linking your ‘story’ to key corporate strategies

Workshop Content

OPERATIONAL & CAPITAL INVESTMENT

• The principles of investment appraisal
• The key ROI methodologies used
• Quantification of benefits (hard, soft & intangible)
• Best, worst & likely cases – Sensitivity analysis
• Case study

BUSINESS CASE STRUCTURE

• The effective and high impact questions you need to ask to prepare your business case
• Business case structures & templates
• The key areas you must focus on: costs, margins & sales volumes
• The consequences of not getting your business case approved
• Translating business issues into business solutions

PRESENTATION IS KEY

• Presentations that have focus & impact
• Focusing on the requirements of your audience
• Identifying & delivering key messages with clarity & consistency

DRAGONS DEN

• The opportunity to present your business case to an audience of senior managers – and receive constructive feedback on whether it was compelling!

For further information on how this course could benefit your company, please contact:

Claudine McClean
T: 01789 734300
E: claudinem@structuredtraining.com

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